Inclusive Business Model Review: Endline Report for Syngenta, Kenya

Syngenta (SYT) is a leading global agribusiness that produces seeds and crop protection products. To reach and serve the small and medium-scale farmer segment the Mavuno Zaidi™ (MZ) project was launched in 2014 by Syngenta East Africa primarily targeting farmers in the potato and tomato value chains in Kenya. It had 3 main objectives: enhance access to input finance, information, and markets.

To achieve these objectives SYT operates a service coalition model where they facilitate access to inputs, training, and information as well as linkages to financial service providers (FSPs) and buyers. SYT is the anchor in the service coalition; taking up the responsibility of partnership building and bears the largest cost in the coalition. SYT had the objective to scale the Mavuno Zaidi™ offering to 52,000 farmers across 8 counties in Kenya. Ultimately facilitating the farmers to increase their productivity and livelihoods.

In 2019, IDH partnered with Syngenta to support the Mavuno Zaidi project over a 3-year period. A baseline inclusive business model (formerly service delivery model) analysis was conducted which can be found here. 

At the end of the project this endline analysis was conducted to:

• Provide actual project’s performance figures (at both farmer and company level) over the implementation period (’20 – ’23).
• Reflect on the contextual and internal drivers influencing this performance.
• Provide recommendations on emerging opportunities and risks to be managed to enhance sustainability.