Innovation Guide
Gender
Gender

Gender Transformative Business Models

26 Feb 2025 4 minutes read
by
Juan Carlo Intriago Zambrano,
Zhiren Ye

Gender Equality Holds Untapped Potential in Value Chains

Gender inequality remains a significant issue in value chains, where structural barriers and harmful sociocultural norms not only limit women’s access to resources, agency, and control over their livelihoods, but also hinder businesses from generating revenue and mitigating risks. At IDH, we aim to transform agricultural markets by changing business practices and convening stakeholders to address systemic gender inequalities that limit both business growth and the potential of women in the sectors we work in.

To achieve this, we analyse and advise on Gender Transformative Business Models (GTBMs). This innovation guide serves as a practical blueprint for agri-businesses and practitioners, providing insights, best practices, and lessons to implement GTBMs. It's designed to support, for example:

  • Value chain managers looking to integrate women more consistently into their production, off-taking, and value-adding processes;
  • Service providers seeking to attract and retain more women in their field force and to better serve women farmer customers;
  • Business developers seeking social investors focused on achieving gender targets.

In agricultural value chains, despite being essential stakeholders as customers, employees, and suppliers, women are often marginalised and face significant disparities in income, access to resources, control over those resources, and decision-making power. According to the Food and Agriculture Organization (FAO), women make up approximately 43% of the agricultural labour force worldwide. Yet, they represent a large market segment that is frequently overlooked by businesses, leading to lost revenue and missed sourcing opportunities.     

Moreover, with the increasing enforcement of international regulations (e.g., Corporate Sustainability Reporting Directive (CSRD), Corporate Sustainability Due Diligence Directive (CSDDD)) and rising consumer demand for socially responsible products, businesses that fail to engage effectively with their female stakeholders risk facing challenges that hinder their success. These factors highlight the need for companies to adapt their business models to embrace gender equality—not only to strengthen and sustain commercial outcomes but also to comply with progressive regulations.

In the following sections, we unpack the key concepts of GTBMs, offering actionable recommendations for designing and implementing them. We bring these models to life through a series of case studies, while providing critical reflections on their achievements and remaining risks.

What are GTBMs?

GTBMs are business models that enhance commercial viability, while empowering women for both their economic and social benefit. They unlock value for businesses by addressing and overcoming the root causes of gender inequality:

  • Building individual capacities: Extension services, technical support, and training programs often overlook the specific needs of women, leaving them without critical knowledge and skills in areas like good agricultural practices, financial literacy, and climate resilience. By offering training, education, and resources, GTBMs enhance the capacities of both women and men, enabling them to participate equally in economic activities.
  • Addressing harmful gender norms: Harmful cultural and gender norms, particularly in rural areas, prevent many women from accessing key agricultural resources (e.g., land, quality inputs, equipment) and from participating in decision-making at the household and farm levels. GTBMs actively challenge and dismantle these harmful gender norms and stereotypes, promoting gender equality and helping to realise the full potential of both women and men.
  • Strengthening institutional rules and practices: Poor institutional rules and practices limit women's access to markets, key agricultural resources, and financial services, restricting their ability to invest in their farms and scale agricultural production. GTBMs aim to change these institutional rules and practices to close gender gaps and ensure equitable access to resources.

Why are GTBMs important?

GTBMs demonstrate a strong and clear business case for companies and farmers' businesses, while making notable contributions to community and societal welfare.

How to get started with building GTBMs?

IDH has identified key components to help businesses address gender gaps and implement interventions that advance GTBMs. These focus on gender-strategising at the business level, collecting gender-disaggregated data to understand farmers and staff, creating inclusive workplaces, consulting both women and men to understand their needs, and tailoring interventions accordingly.

Since GTBM implementation is not a one-size-fits-all process, businesses should adopt a contextual approach, engaging both women and men to tackle the root causes of gender inequality i.e., limited individual capacities, harmful gender norms, and poor institutional rules     .

However, businesses don’t need to implement all components simultaneously. We emphasise taking incremental steps, prioritising actions, and setting long-term goals suited to their context and capacity. Below, we unpack these components to help businesses assess their gender performance, identify improvement opportunities, and align interventions with impactful outcomes, along with practical recommendations based on our lessons and best practices.

What are the defining impacts of GTBMs?

While there is substantial evidence on the impact of individual gender interventions, comparable evidence at the GTBM level remains limited. To address this gap, we present four case studies that highlight a range of gender innovations, offering deeper insights into the practical application of GTBMs and their outcomes for both companies and women farmers.

The following section explores these case studies, showcasing how different companies have integrated key gender performance components within their specific contexts.

Case studies of gender interventions and innovations

Where to find more inspiration

Inclusive Business Model reports

Videos

Case studies

Other internal resources

External resources

Important to note

Driving the adoption of gender-transformative business practices on a large scale requires a deeper understanding of how companies can effectively address gender challenges and why these practices make good business sense. Since gender issues are highly context- and culture-dependent, this innovation guide should be seen as a living document, updated over time as new evidence from different value chains and geographies is incorporated.

Annexes: Case studies of gender interventions and innovations